Post by account_disabled on Dec 6, 2023 20:37:49 GMT -8
Set goals for Content Marketing Doing content marketing It can be done for many purposes, so it must be clearly defined before starting to market that For what purpose will it be done? In order to best achieve the objectives and the entire organization and team understand in the same direction. Setting Objectives can be divided into 5 objectives as follows: 1. Brand Awareness Increase brand awareness among viewers which creates awareness Results can be measured in two forms: qualitative and quantitative . Qualitative measurement – You can't measure exactly how strong or strong your brand is by just thinking about it alone.
But you can measure it by how often influencers or famous people in Phone Number List your industry mention you or use it as a source of information or how the media shows interest in your brand in various media such as TV and radio. books, etc. Quantitative measurement – We can measure it from various statistics collectors from websites or social media, such as the number of views, views, likes, shares, comments, etc. 2. Increase Lead Generation Creating Lead Generation is creating a base of lists of prospective groups. The results can be clearly measured quantitatively. It can be divided into 4 items as follows: Conversion Rate Focus – Producing high quality content will increase your chances of converting visitors to sign up/or place an order. and become a group of prospects Email List Quantity Focus.
Content can increase traffic to your landing page to create a larger list of leads. However, the content must be relevant to the industry in which the company sells products or services. Email List Quality Focus – Creating high quality and relevant content. It is to provide knowledge to the target group. It will help the target group to be more confident and gain more credibility. This leads to better sales closing. Engagment Focus – In the event that content is produced in the right place, with the right group of people, at the right place, at the right time, it will greatly increase engagement with the target group. Make these groups of people Willing to hear information about the brand's products or services in the long term. 3. Make the purchase cycle faster. In every business, there is a Cycle or the period of time from the first meeting between the brand and the audience.
But you can measure it by how often influencers or famous people in Phone Number List your industry mention you or use it as a source of information or how the media shows interest in your brand in various media such as TV and radio. books, etc. Quantitative measurement – We can measure it from various statistics collectors from websites or social media, such as the number of views, views, likes, shares, comments, etc. 2. Increase Lead Generation Creating Lead Generation is creating a base of lists of prospective groups. The results can be clearly measured quantitatively. It can be divided into 4 items as follows: Conversion Rate Focus – Producing high quality content will increase your chances of converting visitors to sign up/or place an order. and become a group of prospects Email List Quantity Focus.
Content can increase traffic to your landing page to create a larger list of leads. However, the content must be relevant to the industry in which the company sells products or services. Email List Quality Focus – Creating high quality and relevant content. It is to provide knowledge to the target group. It will help the target group to be more confident and gain more credibility. This leads to better sales closing. Engagment Focus – In the event that content is produced in the right place, with the right group of people, at the right place, at the right time, it will greatly increase engagement with the target group. Make these groups of people Willing to hear information about the brand's products or services in the long term. 3. Make the purchase cycle faster. In every business, there is a Cycle or the period of time from the first meeting between the brand and the audience.